“It is a very important day (…). After many months of work, the Ellas League (the “Elles League”, Editor’s note) will start this fall“, announced Ms. Lozano at a ceremony attended by club presidents.
The competition will consist of 16 clubs (there are currently 18 in the women’s competition) and its format will be inspired by the men’s La Liga. An independent marketing company will be responsible for exploiting the competition’s assets, including audiovisual rights, which thirteen of the current eighteen clubs in the women’s championship have ceded to production company Mediapro, said Irene Lozano.
Mediapro on the spot
Audiovisual rights, “the great asset to market“, have”started to be negotiated and there is a great desire on the part of Mediapro to facilitate this transition“said the secretary of state, insisting that”all operators want to help and make this professional league a success“.
In France, Mediapro failed. The Sino-Spanish group had initially bought the TV rights to 80% of Ligue 1 and Ligue 2, before showing itself unable to meet its deadlines in the fall of 2020 and to negotiate its withdrawal from the market in December.
Source site sport.francetvinfo.fr