Wednesday, March 31, 2021
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the sale of wine on the Internet is exploding



Video length: 4 min.

France 3

Article written by

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V.Chatelier, R.Liboz, S.Bouillot, N.Leduc

France 3

France Televisions

The pandemic has changed the behavior of consumers and in particular that of lovers of wine. While restaurants are closed and fairs canceled, the sale of wine the Internet is booming.
Before the epidemic, Kéwine Renault traveled for miles to buy its wine. Now he does it from his sofa. “I have all the wines that the company currently offers, so French and international too“, explains the young man, met by the journalists of France Televisions. With the confinement, more possibility of going to the fairs to the wines. No more possibility of visiting estates. So his habits changed. He has an annual budget of 900 euros to fill his cellar. He admits that with internet sales, there are times when he’s tempted to buy a little more or make compulsive purchases.

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Online sales have exploded since the first lockdown. Since March 2020, orders for wine of a company located in Meursault, Côte-d’Or, did not weaken. On the contrary, the company’s turnover almost doubled in 2020. A second preparer was even recruited to ship the 30,000 bottles sold last year. According to a study, the e-commerce turnover of wine jumped more than 20% in one year, the equivalent of nearly 600 million euros.

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