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The object of calls for a boycott in China, H&M stores have disappeared from the cards

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                The boycott of brands that have taken a stand against forced labor in Xinjiang continues in China.  After disappearing from online shopping sites, H&M stores have disappeared from Chinese location applications and Chinese employees of the Swedish giant are also being urged to resign.  However, the brand reaffirmed its desire to continue working in China.

                                    <p><em>With our correspondent in Beijing</em>, <strong>Stephane Lagarde</strong>

H&M is not wiped off the map: when you know the exact address of one of the 500 stores of the Swedish ready-to-wear giant in China, the GPS always shows how to get there. But the brand name is no longer referenced on mapping apps such as Apple Maps or Baidu Maps.

The stores are no longer listed and comments are still raging on social media. More or less known Vloggers take revenge on t-shirts marked with the two famous capital letters, H and M, transformed by ingenious graphic designers of State television into “ Huang » & « Miu “, Two characters that mean in Chinese” ridicule ».

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Ridicule does not kill, but in Beijing some sales sites were far from experiencing the usual influx of Saturday afternoons. Messages on WeChat encourage employees to show nationalism by resigning, on the grounds that “ Chinese companies would pay better and offer better prospects ».


In a statement Thursday, March 25, H&M said it wanted to continue working with China and developing new projects there.

Other foreign brands, such as Nike OEMs and Adidas, are also the subject of boycott calls on Chinese social networks.

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Read also : Uyghurs: Nike joins H&M amid turmoil in China

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