Du, a subsidiary of the Emirates Integrated Telecommunications Company, confirmed that the recently concluded “The Most Beautiful Winter Challenge” has achieved success beyond expectations through its contribution to highlighting the rich and unique diversity of the UAE, as well as highlighting tourist attractions and destinations all over the country. Country.
The competition, which was launched by du in cooperation with the UAE government media office to support the “The Most Beautiful Winter in the World” campaign, and lasted between December 15 and February 10, witnessed great enthusiasm from the public. The main goal of the campaign was to uncover the natural, historical and heritage treasures and hidden gems of the emirates, by urging people to share their experiences in pictures and short clips via social media platforms. The campaign saw more than 1800 UAE residents share their adventures on social media channels, with more than 28,000 posts recorded, more than 2.1 million user interactions, as well as 110 million post impressions. As part of the challenge, 11 winners shared prizes worth 275,000 dirhams, with two lucky winners receiving two prizes worth 25,000 dirhams each each week. Fahad Al-Hassawi, Acting CEO of Emirates Integrated Telecommunications Company, said: “Du has always been keen to interact with community and national campaigns in a proactive manner, by launching inspirational initiatives aimed at supporting these campaigns by engaging various segments of society.” He added, “The Most Beautiful Winter Challenge was our latest initiative within the framework of this commitment, as this campaign contributed to encouraging UAE residents and visitors to actively participate in informing the whole world about the treasures that the UAE possesses through creative methods supported by technology. Despite all the challenges, we are proud to announce that the campaign has achieved remarkable results that exceeded our expectations. We thank everyone who contributed and participated in it, and we look forward to organizing similar campaigns again in the future. ”
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