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Promising nugget of urban pop, Tsew The Kid delivers his “moments of life” in a first album, “Ayna”

“The rapper RK said, having your first gold record is a bit like having your baccalaureate ”. Several weeks have passed since the gold record of his single Wouna and the joy of Tsew The Kid does not dissipate. A prestigious but predictable certification for this 24-year-old singer-songwriter.

For several years now, this “sung rap” artist with Malagasy origins has enjoyed tremendous success with young fans of urban pop, “a crossover between rap and pop “, he explains. Wouna, which evokes the very tumultuous past of one of her friends, marked the spirits. But the popularity of Tsew The Kid preceded the single, soaring when he was still a student. So when it came to choosing between studio booths or college benches, the latter let his love for music take over. And things quickly happened.

After several singles and the success of his first mixtape Diavolana, released in November 2019, Tsew The Kid returns this time with his first album, Mirror (vie, in Malagasy), released on March 26. A title that brings together 18 tracks each representing “a piece of life”. A sort of puzzle that takes shape as you listen and which outlines a glimpse of his year 2020. A promising first album in which the young man sings about love and melancholy while honoring his Malagasy origins .

Tsew The Kid was born in France. When she was 3 weeks old, her parents decided to pack up for Madagascar. There, he grew up in a big house, surrounded by his cousins. “We left school and at home it was still the playground. We had family reunions every day with lots of twists ”, he recalls. From this childhood, he will keep the smells and sensations that inspire the album. Like this national holiday when he said he was struck by the beauty of the lanterns dropped in the sky and which gravitate above his head. Back in France, the young child must adapt. “Here you cannot run everywhere ”, announces his mother to him when they have just touched the French territory.

His Malagasy origins, he will never stop claiming and pampering them. “It’s important to know where we come from, we must not forget”, Insists the interpreter of Fa Manina. This attachment to his roots, he sings it by slipping a few words in Malagasy into certain pieces like “My love for you”, to express his love in the chorus of Fitia.

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He also flaunts this pride on his wrist. “This is a Vangovango bracelet, a typical piece of jewelry from Madagascar “, he shows us: “it is to remember our history and slavery.”Although he regrets seeing his country degraded by pollution and poverty, he does not rule out the idea of ​​developing future projects such as the creation of an orphanage. “If these projects come to fruition, I can see myself living the end of my days there, a bottle of rum in my hand.”.

Mirror is an album that looks like a diary. Tsew The Kid paints his fears and his joys there. “I wanted to put my emotions there”He remarks. But more than an artistic project, the album endorses a cathartic power. Music becomes the means to face one’s innermost feelings and to free oneself from them. A quasi-therapeutic report that the singer chants when he says “music saved me” in Tell me. “Music has allowed me to externalize a lot of negative feelings and things. Thanks to her, I realized that there was all this buried in me”, He confides.

Tsew The Kid also says l‘love. Softly on the track Fitia, with passion through We don’t care about the others or with deep sadness on Tell me where the sound of her voice mingles with the sound of her tears.

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False shy, this “turbulent angel head”Does not show anything at first glance. With a few details, if our gaze lingers on his colorful jeans with the pattern of skulls. This “false impression”Actually hides a much more outgoing personality that oscillates between periods of deep melancholy and elation. “I have many facets. I’m a bit like a chameleon, and that’s good because it protects me”, Admits the young man.

In Fa Manina I say that it is not only the music that saved me, there is my entourage too,”He blurted out through his brown eyes. An entourage that he limits to the maximum and which consists of his parents, his sister, his brother and a few very long-standing friends, who in turn have become full members of the family. The nostalgia is there and brings him back to his uncertain beginnings alongside his big cousin Jérôme and his friend Tony: “OWe approached professionals, we sometimes sent 500 emails to talk about my project and we received maybe two responses, but we were already super happy. I was very impatient, I wanted an immediate result. Fortunately I had my two friends behind me telling me to take my time. My success today is also theirs “.

True guardian figure, his mother never ceases to be mentioned in this album. Something that comes as no surprise after hearing Tsew The Kid talk about the latter. “My mom is my definition of love, it’s a bit silly to say that, but I have unconditional love for her “, he confesses, a smirk. And if that’s not clear enough, he illustrates this relationship through a picture: “All my relationships, I visualize them in the form of bricks. Me, I place a brick and the person with whom I create a relationship assembles another. With my mother, we built a city. It’s my best friend”.

From this family, Tsew The Kid derives above all his taste for music. It was during his childhood in Madagascar, surrounded by his family that he developed his musical sensitivity. He grew up with several families in the same house and watched his parents, uncles, aunts and cousins ​​play music. “In all Malagasy families, you always have someone who sings or who knows how to play an instrument. It’s really cultural and people don’t necessarily know it. In my family, there are a lot of artists! “, he underlines, evoking the name of his grandfather Marcel, a poet committed to Madagascar. Family and music end up being one. “Music is quite central in our family, it has carried us a lot. In a family, music creates bonds and touches hearts easily. And thanks to her, we touch our hearts easily.”

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