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Porcelanosa’s ‘blackout’ to save the planet

The multinational ceramic company joins the WWF initiative to fight climate change by turning off its main showrooms located in Spain, the United States, Germany, France, Russia, Mexico or Chile for an hour.

Porcelanosa joins the ‘Earth Hour’ scheduled for this Saturday, March 27.

Porcelanosa Group It continues its fight against climate change by joining the ‘Earth Hour’, scheduled for this Saturday, March 27. The multinational ceramic company turns off the light in its Espaa (Madrid, Barcelona, ​​Malaga, Seville or Valencia); USA (New York, Toronto, West Hollywood, Miami and Chicago); France (Quimper, Bretaa); Germany (Colonia) Russia and Latin America (Cancn, Santiago de Chile or Guadalajara) from 8.30 pm to 9.30 pm to show its full support and commitment to the global initiative organized by the ONG World Wildlife Fund (WWF).

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Now more than ever we have to protect, conserve and care for the environment from the equitable distribution of energy resources, collective solidarity and corporate responsibility. Climate change requires us to become aware of and think about effective solutions to ensure the survival of the planet and ours as well, say sources from the corporation.

This action strengthens the program ‘Eco Conscious’ by Porcelanosa, a set of sustainable measures with which the company has reduced its carbon footprint (certified by the Ministry for Ecological Transition) and environmental contamination with the implementation of renewable energy (30% of the energy used in its central Porcelanosa facilities is generated within them), the reuse of 99% of its waste (certificate of ‘Zero Waste’ awarded by SGS), the recycling of raw materials or the purification and reuse of its industrial waters.

We have been looking for new production formulas for several years to design and distribute more efficient, durable and healthy collections. We must redirect the way we use consumer goods by putting an end to programmed obsolescence and prolonging the useful life of each product. A value that is intrinsic to ceramics and that will be fundamental to address the ecological transition in the architectural and social sphere, stand out from the firm.

Started in Sidney in 2007, the campaign of ‘Earth Hour’ It is a symbolic gesture that seeks to draw attention to climate change, defending the health and well-being of society from environmental conservation and life in harmony with nature.

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This universal movement has managed to unite almost 200 countries, companies, institutions and social agents with sustainable development as a common goal. Throughout its 14 editions, this project has managed to extinguish more than 17,000 emblematic monuments such as the Eiffel Tower or the Coliseum and sets 2021 as a decisive year for the protection of nature with the 15 Summit on Biodiversity (Kunming, China) on the near horizon.

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