Most Google searches end without the user clicking on any search results, a new survey is trusted.
According to a new study, Google can stifle the flow of visitors to websites because the search engine provides the information the user is looking for directly on the search results page.
CEO of SparkToro, a provider of visitor metrics Rand Fishkin investigate and found that last year, nearly two-thirds, or 65 percent, of Google searches on phones and computers ended without a single click or click on a search result.
News about the matter, among other things Business Insider. In conclusion, Google in many cases keeps billions of users in its own products at the expense of other websites.
There is a long-term phenomenon behind it. Over the years, Google has increased the amount of information that is displayed directly on a search results page without the user having to click themselves anywhere else on the web.
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Google has generalized data boxes that provide key facts collected from websites right at the top of search results. For example, a search for Covid-19 deaths provides information on coronary deaths retrieved from the New York Times, Wikipedia, and WHO, among others.
It is unclear to what extent Fishkin’s research result is simply explained by the fact that the applicant did not find the information he wanted. Google calls the research flawed, and the company doesn’t think it reflects people’s actual search practices.
According to Google people actually do a lot of first searches that don’t produce the desired result. These searches therefore do not generate any further clicks. For example, a sneaker buyer may, according to Google, do a few such searches until they finally end up in an online store and make their purchase.
Google also points out that in some cases, such as the presentation of sports results, it licenses information from others – that is, it pays them for it. In many other cases, Google develops the information presented itself. This is done when, for example, the applicant wants to know the time in London, change the meters to feet or look for the moment of sunrise and sunset.
Google, by far the most popular search engine on the web, has been suspected of abusing its monopoly position on many occasions. The European Union has given Google several billion fines in recent years.
Read more: Billions in fines from the EU for Google
Source site www.is.fi