A weapon against competitor Twitch?
As with the current lives, subscribers of participating accounts will receive a notification inviting them to watch the live. The person behind the “Live Room” can add three guests at the start of the live, or invite them as the broadcast progresses. The lives had experienced a boom in use during the first confinement, in particular thanks to the concerts at home set up by many artists. The “Live Room” would be available worldwide by the end of the week.
Live Rooms has entered that chat
– Instagram (@instagram) March 1, 2021
Some observers see this new feature as an attempt to resist its increasingly popular competitor Twitch. It wouldn’t be a first for Instagram. The social network recently launched the “Reels”, short videos inspired by Tik Tok. A few years ago, the launch of the “stories” feature pulled the rug out from under competitor Snapchat.
Source site www.europe1.fr