Dubai Design District (d3), the global destination for arts, architecture, fashion and design, launched a new global campaign entitled ‘Innovation Our Identity’, to enhance Dubai’s reputation as a global forum for design and art, by encouraging the creation of innovative perceptions of our post-pandemic world and rethinking the simplest things. Around us.
The launch of the campaign coincides with the “Innovative Art” exhibition, which features 15 rare classic cars that were distinguished by unique designs upon launch. They will roam the neighborhood throughout the exhibition period, and visitors will be able to see the Range Rover, which was used by the late Sheikh Zayed bin Sultan Al Nahyan. May God rest his soul, and an original “Dodge Challenger” car from the “Dukes of Hazard” series, and a “Rolls-Royce Silver Cloud” from the 1962 model year.
Khadija Al Bastaki, Executive Director of the Dubai Design District, said: “Since its establishment in 2013, the neighborhood has dedicated itself as a global destination for creativity, and with the new changes that the world is experiencing, staying at the forefront requires rethinking what has been accomplished before so that we can envision and build more economies. A force that can succeed against the test of time, and this will help Dubai cement its position as one of the best cities in the world. ”
She added, “Through our campaign aimed at rethinking the ordinary things in our lives, we aim to engage individuals and companies by proposing new ideas and concepts that emanate from Dubai.”
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