When shopping for clothes, it is worth thinking, Do you really need something new, writes journalist Suvi Kerttula.
Spring is reminiscent of previous springs.
As a schoolboy, I bought new clothes from Stockmann every spring. It was often the same set: jeans and a sweater. I used them all year.
My entire wardrobe would have easily fit in one suitcase.
People’s relationship to clothing was different at the time in the early ’80s. The clothes of our family of four fit in one closet. Each family member had their own shelf. That was enough.
My friend A almost always had the same sweater, striped knit. It got a nickname acrylic lollo in the circle of friends.
The legendary credit garment reminded me when I looked at old home album photos. Acrylic ball! I exclaimed spontaneously.
Hand to heart: how many garments no longer have a nickname? My name suggests that a sweater is already a concept. Much liked.
In the 80s photo, A is wearing an acrylic lollipop and I have a terribly colorful wool vest. A friend had humorously crossed the vest into a koi lake vest. It was also a bit of a mockery.
The name referred to the Koijärvi movement, which was born in 1979. The aim of the environmental movement was to prevent the drying up of Koijärvi, which is known as an important bird area. Bohemian environmental activists became familiar from newspaper images.
The guys thought I looked like a shabby environmental activist in a horrified wool vest. I thought the vest I bought from the flea market was great. I liked it for many years.
How many clothes no longer have a nickname?
Today my clothes don’t have nicknames. How could it be, because I rarely like the same. I have too many clothes. No more concepts are born.
Many are in the same situation.
It is no coincidence that there are many flea markets. People have something to sell.
Back in the 70s, the old clothing store smelled. They sold pretty worn, literally old clothes.
The standard of living has risen in 40 years. Now flea garments may have the original sales notes stored. That explains the demand. New clothes are easy to sell.
From an environmental point of view, the situation is unsustainable. In times of climate change, it is absurd to buy clothes imported from the other side of the globe if they are only worn a couple of times. Cheap clothes are often made with a strain on the environment. In areas of lower production, workers’ rights are also being violated.
When shopping for clothes, it’s worth thinking about whether you really need something new. Get sustainable products. The ecological footprint of long-lasting clothing is smaller than that of short-lived clothing.
People attitudes are fortunately changing. Me too.
This is reflected, for example, in the fact that you are no longer ashamed to wear the same dress all the time. Vice versa. A small wardrobe is an environmental act. In the past, maybe someone was afraid to think if there were no other clothes there.
The memory of the Koijärvi vest made me dream. I would like to see a day when my long-lasting garment has a nickname invented by a friend. Then I have done something right.
The acrylic lollipop and the koi lake vest lived an ecological life. Worn clothing was worn to the end.
Actually, the koi lake vest had a prophetic, apt name.
Unknowingly, I was environmentally active.
Source site www.is.fi