Nespresso, the leading company in the field of recycling commitment, has teamed up with Swedish bicycle brand Philosofi to produce a beautiful bike designed from coffee capsules made of aluminum. This is how the RE: CYCLE bike was born, a balance between sustainability and aesthetics, demonstrating the potential for recycled aluminum and incentivizing Nespresso fans to recycle their coffee pods.
Aluminum is one of the most valuable resources in the world, as it can be melted and reused endlessly, allowing craftsmen to revive life in aluminum waste. The introduction of the RE: CYCLE bike encourages consumers to think about ways to contribute to preserving the environment, and highlights the possibility of recycling aluminum capsules from Nespresso.
“Through our cooperation with Philosofi, we are showing coffee lovers the possibility of recycling their aluminum capsules,” said Guillaume Le Confe, CEO of Nespresso. By using recycled coffee capsules to create beautiful bicycles, Philosofi combines sustainability with aesthetics of design to create a truly meaningful experience, highlighting the importance of recycling. ”
Jimmy Ostholme, CEO and founder of Philosopher, said: “We created the Philosophy brand with a clear goal: to positively influence the world. This goal is the basis of everything we do, and we promised to donate a bicycle to a girl for every (Philosofi) bike we sell, to design stylish, urban street bikes from recycled aluminum. ”
Philosofi is the only bicycle brand in the world that pledges to donate a bike when buying a bike. For every bicycle that you sell or rent, you donate a bike to a girl in Africa to give her a greater opportunity to learn.
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