Video length: 3 min.
At 14, she is married. She was a mother at 15, and a widow at 20. He came up with the idea of creating fortifying products for the hair of black women. She will sell them on her own at first by going door to door, or by promoting herself in churches. CJ Walker then sets up a large factory in Indianapolis and trains thousands of black women who work in salons across the country. Its strength is its marketing genius. She puts her photo on her products, launches advertisements and calls herself “Madame Walker”, after her third husband’s name, as a sign of respectability. This militant businesswoman financially supports the movements against the numerous lynchings of blacks. She likes to show off her wealth to show that one can dream of success.
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