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Citeaux Abbey sells more than 2 tonnes of unsold cheese in a few hours


The monks of the famous abbey of Citeaux, in Côte d’Or, had challenged themselves to sell their unsold cheese by Tuesday, due to the drop in physical sales linked to health restrictions. Friday evening, the stock was already sold.

“We have to make some vacuum”: more than two tons of cheese from the Abbey of Citeaux (Côte d’Or) was sold in a few hours, Friday, after a “challenge” launched by the Trappist monks: to sell ‘here at Tuesday the unsold items that accumulate in their cellars, Covid obliges. “Customers come less to the shop and the restaurants are closed. The drop in sales has reached nearly 50%”, summarizes Brother Jean-Claude, responsible for marketing at the abbey founded in 1098. “We tried to explain to our 75 cows that had to be made less milk but they do not seem to understand “, launches the monk with a laugh. “And we cannot push the walls”.

The 19 Trappist monks thus found themselves with “4,000 too many cheeses” in their cellars, ie 2.8 tons of surplus. A shame for this reblochon-type cheese in great demand and produced since 1925, which in 2020 won the silver medal at the Lyon International Competition. “Normally, we refuse orders. We are sold in Hong Kong, Tokyo, Dubai …”, welcomes the monk. The abbey thus appears to be a successful small business, with a turnover of 1.2 million euros per year for a production of 140,000 cheeses.

2006.9 kg of cheese sold

To dispose of the unsold goods, Citeaux has therefore decided to launch a “challenge”: sell on the Internet at least a ton of cheese by Tuesday morning via the start-up “Divine Box”, specializing in the online sale of cheese. monastic craft “Made in Abbeys”. When the sale closed at midnight on Friday, the target was greatly exceeded: 2006.9 kg of cheese were sold. Delivery will take place from April 13th to 15th.

© Agence France-Presse



Source site www.europe1.fr

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