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Banco Santander signs Nathalie Picquot, the director of Twitter who broke with the social network due to its censorship policy


A month after his departure, the board of directors joins the entity led by Ana Botn, whom he knows. Picquot will take charge of corporate marketing and digital communication

Nathalie Picquot, former general director of Twitter in Spain.THE WORLD
The former head of Twitter in Spain has signed for Banco Santander. Nathalie Picquot leads a new unit of the financial institution that groups corporate marketing and digital communication functions, a month after leaving the general management for Spain and Portugal of the North American social network.

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Picquot lead the area Corporate Marketing, Brand Experienc & Digital Engagement and report to Juan Manuel Cendoya, vice president of the bank and general director of Communication, Corporate Marketing and Studies.

As Santander has announced internally and EL MUNDO has confirmed, the board of directors is incorporated to profile the bank with the characteristics of a digital platform. The entity values ​​Picquot’s international career, with experience not only in Twitter, but also in Google and other companies in the field. online like AdLink.

In addition, Picquot personally knows the president of the bank, Ana Botn, who has been insisting on the need for the company he leads to have more and more platform characteristics, a transformation purpose that Picquot would fit into. The new or Santander Now are part of this trend, as well as One Santander, Digital Consumer Bank or the PagoNxt system.

The incorporation, advanced by, means the return to the workplace of the former Twitter, who left the social network due to disagreements with the policy of that social network when censoring some content of accounts -and others not-. Vox was one of the most critical groups with the work of the Californian network and has celebrated the departure of Picquot. Today, Santiago Abascal, president of that party, has once again “applauded the gesture of this executive who left her post on Twitter because she decided for freedom of expression in the face of arbitrary censorship of the big technology “.

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Within Banco Santander, the German board of directors will be dedicated to developing the financial institution’s digital marketing tools, with an international impact objective and the goal of improving the bank’s reputation in the Internet environment.

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