What brands do SweClocker’s readers know?

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In mid-February, we conducted a survey where we asked which brands you associate with different product types. Now that the results have been summed up, we think that you who have participated should be curious about the results, which is why we share them.

It is important to keep in mind that the list shows which brands our readers are familiar with and thus associated with a product type. It is thus by no means a list of which brands are best, only which are best known among SweClocker’s visitors.

The question asked was “which three manufacturers do you associate with the product segment?” – the results divided into product groups can be found below.

Laptops

Laptops

Make

First place

Asus/Lenovo

Second place

HP/Dell

Third place

Apple

Among laptops, it was very close to the top where Asus and Lenovo pinch a shared first place. With a smaller share, we find the classic brands HP and Dell who get the honor to share in second place and last but not least, we find Apple. An example of a large manufacturer that was not even placed on the list is Acer.

Desktop computers

Desktop computers

Make

First place

HP

Second place

Dell

Third place

Asus/Lenovo

In terms of desktops, the match was much less even and HP was the most famous brand followed by Dell shortly thereafter. At a reasonable distance, Asus and Lenovo share third place. A very interesting aspect was local manufacturers of computers where Webhallen Config, Komplett PC and Inet Taurus were mentioned as many times in the survey.

Screens

Screens

Make

First place

Asus

Second place

Samsung

Third place

Dell

When we came to which screen manufacturers you know, there was a much larger spread. Asus brings home the big win with almost twice as many mentions as Samsung.

Graphics card

Graphics card

Make

First place

Asus

Second place

MSI

Third place

Gigabyte

As expected, graphics card brands saw the top three major brands, about half as many listed Gigabyte as Asus, while MSI was in the middle. KFA2 received the lowest number of votes, which was only mentioned by two people.

Motherboard

Motherboard

Make

First place

ASUS

Second place

MSI

Third place

Gigabyte

History repeats itself when it comes to motherboards, but this time all three companies receive very similar numbers of mentions. In a distant fourth place we find Asrock and in fifth place there are so few mentions that we can not appoint anyone.

Chassis

Chassis

Make

First place

Fractal Design

Second place

Corsair

Third place

Lian Li

Locally produced tastes best if the chassis connoisseurs are asked. Fractal Design takes home a grand slam with more than twice as many mentions as Corsair, which ends up in second place.

Cooling

Cooling

Make

First place

Noctua

Second place

Corsair

Third place

Be Quiet

In refrigeration, it is once again a major victory for a brand – this time Austrian Noctua.

Power supply

Power supply

Make

First place

Corsair

Second place

Seasonic

Third place

EVGA

Corsair is at the top when it comes to which power supply manufacturers our readers know. Seasonic, on the other hand, is unexpectedly close in second place, while the distance to third place is relatively large.

Routers

Routers

Make

First place

Asus

Second place

Netgear

Third place

D-Link

The spread between the placements is again large when we look at router brands. The second place has twice as many mentions as the third place, and the first place in turn has twice up to the second place.

Storage

Storage

Make

First place

Samsung

Second place

WD

Third place

Seagate

In the survey’s perhaps most expected results, we see Samsung, WD and Seagate in the top current brands with a focus on storage.

Keyboard

Keyboard

Make

First place

Logitech

Second place

Corsair

Third place

Ducky/Razer

For the first time since the initial product groups, we find a shared place, this time the third place shared by Ducky and Razer.

Mice

Mice

Make

First place

Logitech

Second place

Razer

Third place

Steelseries

Nordic brands are represented on the list again when we look at mice as Steelseries pinches third place. Logitech, on the other hand, is rowing home another comfortable first place.

Mobile phones

Mobile phones

Make

First place

Samsung

Second place

Apple

Third place

Oneplus

In a product group whose results felt even more given than those in storage, we find Samsung and Apple at the top. Oneplus is at a reasonable distance and the fourth place ends up far behind.

Smart Home

Smart Home

Make

First place

Philips

Second place

Google

Third place

IKEA

Smart Homes was the category that perhaps not entirely unexpectedly had the least number of mentions overall. While over 99 percent indicated a motherboard brand, only about 40 percent of the participants indicated a brand in smart homes. Less unexpected was that Philips with their Hue scooped the site as the most famous brand.

VR

VR

Make

First place

Oculus

Second place

HTC

Third place

Valve

VR had two clear dragons at the top and the Half Life creators Valve ended up in third place. In fourth place we found HP and after that we are down to a few mentions per manufacturer such as Pimax.

TV

TV

Make

First place

Samsung / LG

Second place

Sony

Third place

Philips

In the last product category TV, the result is expected. Samsung and LG share first place and are then followed by Sony, which brings home half as many mentions.

In addition, we would like to remind you once again that the results presented do not place any value on the reputation of each brand – but only which brands SweClocker’s readers associate with selected product groups.

Many thanks to all of you who participated in the survey. Brand awareness helps both our editorial staff and our advertising sales people in their daily work in different ways. This time, the undersigned also got to know a new brand in the form of the keyboard manufacturer Varmilo.




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