Company in need: ‘I thought, God, here we go again’ | NOW


The corona crisis requires a lot of adaptability from companies. The shiatsu practice of Jannet Veenbaas came to a standstill for the second time after the curtailment of the contact professions last December.

What did she think when she heard the news of the tougher measures? “God, here we go again.” Veenbaas thinks it is unfair that the government makes a distinction between certain contact professions. “We Shiatsu therapists do almost the same as physiotherapists. Yet they are allowed to continue working and we are not. I have also followed the necessary training and a medical background. But because physio is part of regular health care, that comes first.”

While, according to Veenbaas, people need relaxation. “Physical complaints, such as stress, have increased due to all the working from home.”

Veenbaas’ colleagues have the same view, she says. ” The professional associations are working on petitions and motions to expand alternative care. It just hasn’t got off the ground yet, so that’s a shame.”

“All kinds of people say that it is the time to change everything right now.”

Veenbaas saw around her in the past year how other entrepreneurs changed their business strategy. “I am a little despondent by all kinds of people who say that it is now the time to change everything. I just want to resume my ‘normal activities’.

For example, she did not want to record online videos. “Giving Shiatsu massages online will be difficult, but I could have set up a digital course. Alone, but that just doesn’t suit me. What I like about my profession is the real contact with people.”

‘Children also require real attention’

In addition, the Shiatsu therapist did not feel time and spiritual space for changes in the business area. “When I had to stop working, my children also ended up at home due to the closure of the schools. Children also demand real attention. Not one of those mothers who is busy with her phone in the meantime. That’s why I chose the to take the time for the children recently. Now they are happily back to school. “

Jannet Veenbaas is performing a treatment. The photo was taken before the corona measures.

The government should have taken more account of entrepreneurs who had to deal with children suddenly sitting at home, she says. “I’m lucky that I didn’t have all kinds of meetings at home. I can’t imagine how people managed to do that.”

Nice plans remain for the time being

In the past year, Veenbaas has received financial support from the government, but the question is how her company will survive in the coming months. “For the time being I’m going to make it financially. This is partly due to the buffers I had built up, the low fixed costs that I have and the fact that my partner can work for hours”, she explains. “But of course that also ends somewhere. The costs for rent and marketing of my company, for example, just continue. And I don’t see it as a good idea to use up all my savings on this.”

For the time being, Veenbaas accepts the consequences of the crisis. “I have great plans in the pipeline, but I will leave them alone for a while. Now is not the time to go for it. Hopefully again later this year.”

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