The requirement was originally supposed to take effect last September, but Apple decided to postpone it to give developers more time to get ready. Due to these changes, iPhone, iPad, and Apple TV apps will need to obtain permission from users to track their activity in other apps and websites using a random advertising identifier (IDFA).
The first time you launch applications that want to track user activity, you will be prompted to “Allow Tracking” or “Ask Not to Track”. Some developers have already voluntarily added this request to their software.
If the user selects “Ask not to track”, then Apple will block the application developer’s access to IDFA. In addition, it will be possible to manage your preferences in the “Settings”> “Privacy”> “Tracking”.
Google hasn’t publicly criticized Apple’s decision, but warned developers in its blog post yesterday that they could feel a “significant impact” on their revenue from Google’s advertising tools on iOS after ATT takes effect. The search giant also revealed that it will stop collecting IDFAs in its iOS apps to avoid using a window asking for permission to track user data.
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