It’s official, the Montreal Impact becomes the Montreal Football Club.
While waiting to know the reception of the amateurs, the organization explained that the name “football” was preferred to “soccer”, mentioning that Quebec has always been noticed by its difference, being in a way a bridge between the North America and Europe.
President and CEO Kevin Gilmore participated in the unveiling along with renowned creative strategist Justin Kingsley, who served as co-creative director on this project.
Owner Joey Saputo made the announcement himself, saying the team would now be known as “Club de Foot Montreal or CF Montreal”.
“To have an impact, we need to withdraw the Impact,” he added, promising that the Montreal team would eventually lift many trophies. It is not a question of “if”, but a question of “when”. “
A new logo
In December, the Impact confirmed that a major identity change would be unveiled in 2021.
The fleur-de-lis is still present, but no longer forms the center as before. This is because the club now defines itself as a Montrealer above all and claims to be part of the diversity of the Quebec metropolis.
“Our favorite color is black,” we mentioned in a presentation document. Our roots are blue. ”
Finally, a new motto: “Straight ahead”.
“It’s something historic for me to be part of this change, reacted the club’s coach, Thierry Henry. You have to evolve in life, you have to go through it. It’s super important, it’s a new start. “
Founded in 1992 and entered MLS in the 2012 season, the club had always carried the name of the Impact.
A swimsuit in February
With the new identity will come a new jersey, the club said.
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