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Great success of the 1st season of the show “Who will invest in my project? Special Startup”


#Thursday, #December 31, 2020 at 5:12 PM

#Casablanca – The 1st season of the show “Who will invest in my project? #Special #Startup ”has been a real popular success with #Moroccans by recording an exceptional audience of over 3 million viewers for each #Prime.

#Launched by 2M in partnership with inwi, this 1st #Maghrebian techshow dedicated to the #Startup is the perfect materialization of the commitment of the two partners to highlight the new digital economy and support the growth of #Moroccan startups, indicate the two partners in a press release.

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“We are pleased with the enthusiasm that the show has experienced, both in terms of TV audience and digital. #We recorded exceptional audiences and this demonstrates the interest shown by the entire population in the entrepreneurial dynamic in our country ”, said #Salim #Cheikh, #Managing #Director of #Soread 2M group, quoted by the press release.

#And to continue: “As a citizen media of public utility, our objective through this program was to contribute to instill a new entrepreneurial dynamic among young #Moroccans and give them the means to make themselves known and to support them. #We also hope to have given other young and old alike the desire to embark on the entrepreneurial adventure ”.

#For her part, #Nadia #Rahim, #Director of #Brands and #Communication at inwi expressed the pride of the group “to support #Moroccan startups and to have contributed to making them known to the general public through this techshow which had exceptional performances. at all levels”.

“Over the course of the #Awards, we have seen the promotion of innovative projects with high added value in several areas of activity. inwi is thus continuing its support for innovative entrepreneurship, to help #Moroccan startups achieve their projects and accelerate their growth ”, she said.

#For his part, #Mehdi #Alaoui, CEO and founder of #LaStartupFactory said that this techshow allowed the concept of the #Startup to enter all #Moroccan homes, to inspire millions of young people to innovate entrepreneurship, to give them back hope and confidence.

“Beyond a television program, a new model of thought is taking hold in our country. “Who wants to invest in my project? #Special #Startup ”is not a competition between entrepreneurs to win a check, but rather a concrete financing opportunity for each startup, with the field support that #Business #Angels, themselves successful entrepreneurs, have to pass on to them”, he noted.

#And to add: “Today, the first season of this techshow is coming to an end, but the program continues through the support of entrepreneurs by #LaStartupFactory for the realization of their fundraising and an acceleration of their projects”.

The popular success of the show on TV and on the digital platforms of 2M and inwi testifies to the interest that #Moroccans have in entrepreneurship and the world of startups.

#Since the first #Prime, 24 startups representing several regions of #Morocco have come to defend their projects to convince investors and obtain funds to finance the growth of their startups. These startups cover several fields of activity, namely agriculture, health, education, commerce, real estate, transport, catering, crafts, textiles, services, energy and security.
#In terms of fundraising, success was evident.

14 startups raised nearly 10 million dirhams (MDH) between #Business #Angels and honorary loans from the #Caisse #Centrale de #Garantie, and 1 startup which was able to secure 2 firm orders for a total value of 600,000 dirhams.

#An undeniable impact on young project leaders, with funding, visibility thanks to the strong media coverage, and finally the presence of investors and experienced advisers in their round table.

#Indeed, 11 #Moroccan business angels have invested nearly MAD 5 million in participating startups. The interactions recorded between these investors and the startups enabled a real feeling of “give-back” or “feedback to bring to young people” to be activated.

#In addition, 6 prestigious witnesses gave their support to young entrepreneurs, at the end of each bonus in particular, #Mohamed #Horani #President of HPS, #Rachid #Yazami #Inventor of the #Lithium battery, #Amine #Zarouk #President of APEBI, #Hicham #Serghini #General #Director of CCG, #Dounia #Taarji #President of the #Hassan II #Fund and #Hicham #El #Habti #President of UMP6.

#Also, the success of the program “Who will invest in my project? #Special #Startup ”was made possible thanks to the support of several leading national partners, including the #Digital #Development #Agency, the #Caisse #Centrale de #Garantie, LYDEC, HPS, #Technopark and even APEBI.
“Who will invest in my project? #Special #Startups! ” wanted to be inclusive, unifying and transparent.

18 support structures were invited to propose their partner startups and only mature startups having had the endorsement and recommendation of a member of the ecosystem were able to apply. The startup evaluation and selection jury was independent.

The support of the 24 startups in all phases of the program was carried out by #LaStartupFactory as an expert actor in the ecosystem of innovation, digital and startups, co-producer of the show. The program was co-produced by #Smart #Studio in its capacity as audiovisual producer.



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##Great #success #1st #season #show #invest #project ##Special ##Startup

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