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Arte smashes its audience records in 2020


#Thanks to its various supports and its original proposals, #Arte has achieved records “#Historical” hearings in 2020, according to a #December 31 press release. The channel, in addition to broadcasting on television, is developing its #Web offer with arte.tv and creating innovative formats on social networks.

#In 2020, its audience share, around 2% for a long time, reached 2.9%, an increase of 12% over one year. #Information is always at the center of the channel: on average, #Arte #Journal gathered 673,000 viewers.

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→ READ. #Arte wants to connect #Europeans

The channel also emphasizes fiction: for series, it’s the thriller #Slippage by #Ziad #Doueiri who sets the record for the year, with more than 2.5 million viewers.

#Exclusive series on arte.tv

The diffusion of great classics of cinema such as The eight bastards by #Quentin #Tarantino and #Intoxication of power by #Claude #Chabrol also brought together the public. #Finally, the documentary #Little girl by Sébastien #Lifshitz, who follows the daily life of a transgender child, is one of the successes of the year, which the channel has supported.

#On digital, #Arte has innovated, offering original creations and narratives. #Some series like #British nuggets like The #Virtues, crowned at Série #Mania #Lille in 2019, are available exclusively on arte.tv.

→ THE FACTS. The 10th #Mania #Series plebiscites “The #Virtues” and “#Mytho”

#Finally, with its #Arte concert channel, which has accumulated 51 million views during the year, the group has supported artists and contemporary creation.

A new audience on social networks

#Arte is also developing on social networks, with 7 million “likes” on #Facebook and 1.8 million subscribers on #Instagram, where its audience has increased fivefold. #On #YouTube, the #Arte channels have six million subscribers, an increase of 73% compared to 2019. #Short-format web-series, broadcast on these networks, have won over the public. #So, #You prefer by #Lise #Akoka and #Romane #Gueret can be proud of 8.7 million views.

The audience reached on social networks is much younger where the average age is 37 years, against 64 years for the antenna and 50 years for arte.tv. #Arte #Radio cumulates, on average each month nearly 2 million plays, an increase of 135% compared to 2019, on all networks.

The winning bet of editorial quality

#Another cultural medium with a qualitative and daring program, #France #Culture also went from record to record audience this year. #In #November, the station announced that it had gathered more than 1.6 million daily listeners and an audience share of 2.6%, never reached before and up 0.2 points year on year.

→ READ. #Radio #France: back to school marked by the experience of confinement

#Audiences also grew on digital media, where visits increased by 27% in 2020, with a 40% increase in live streams.



[ source link ]
https://www.la-croix.com/Culture/Arte-pulverise-records-daudiences-2020-2020-12-31-1201132645

##Arte #smashes #audience #records

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