The Tim Hortons coffee chain is the subject of a Canadian investigation into the collection and use of customers’ personal information through its mobile ordering application.
According to an article in the Financial Post, the Tim Hortons application could “collect and use data on the movement of people as they go about their daily business.”
The Office of the Privacy Commissioner of Canada (OPC) said on Monday that the investigation will be carried out jointly with the Office of the Information and Privacy Commissioner of Alberta, the Office of the Privacy Commissioner. British Columbia Information and Privacy Commission and the Quebec Access to Information Commission.
These four organizations will in particular verify whether this division of Restaurant Brands International complies with the laws on the protection of personal information and electronic documents.
The OPC will also verify whether the brand has obtained valid consent from the users of the application to collect and use their geolocation data “for purposes that could include collecting and using detailed user profiles” and if “The collection and use of data is appropriate in the circumstances”.
The CPVQ management, who refused to grant interviews on this subject, believes that geolocation can reveal “very sensitive” information on people’s lifestyle.
For its part, the management of Tim Hortons told the Financial Post have made changes to its application.
In an article in the media, we read that consumer data would have been recorded every three to five minutes and that Radar Labs was responsible for analyzing it. In addition, the information was collected, even if the application was closed.