Adidas and Puma join boycott against Facebook


German sports equipment manufacturers Adidas and Puma will stop advertising on Facebook and Instagram in July, joining the list of brands taking a similar break in the name of combating hate on the networks. “Racism, discrimination and hate speech must have no place in our business or in our society“Adidas said in a statement it sent to AFP on Tuesday.

This suspension also concerns its American subsidiary Reebok. Rival Puma made the same decision because “it is essential for us that all our partners defend our fundamental values ​​and oppose hate speech“, according to a separate press release.

The cougar brand says it participates in a “overall effort to create positive change“and to”improve the Facebook platform by requiring the removal of inaccurate, hostile and harmful conversations“The statement continues. Nearly 200 brands, including Coca-Cola, Levis, Starbucks and Unilever, have decided to boycott Facebook.

NAACP, the large African American civil rights organization, an anti-Semitism organization, the Anti Defamation League, and other associations called for a boycott of Facebook advertising during the month of July . All social networks, but Facebook in particular, are criticized for not doing enough to eliminate racist or hateful publications on its site.

These criticisms, which are not new, have grown since the death of George Floyd, a black man asphyxiated by a white police officer in Minneapolis and whose video shocked the whole world and started anti-racist demonstrations in the States -United and elsewhere.

Adidas had rejected accusations made by employees in the United States two weeks ago, pointing to racial problems in their workplace. The three-band brand said on Tuesday that it would develop “criteria for creating and maintaining a cosmopolitan and safe environment“that it must apply to itself and that its partners must respect.

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